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The Rugby Football Union [RFU] wanted to promote a soft drink to the masses of new young recruits to rugby who became attracted to the game through Englands historic World cup win in 2003. Aimed at the new wave of recruits to junior and mini rugby the project has been a great success with proceeds going back to clubs and 'the Wooden Spoon' charity designated by the RFU. |
| "ADL have enabled us to capitalise on the success of the world cup triumph and we are delighted to see our brand extend into retail areas we could not have envisaged, far less reached by ourselves" said Paul Vaughan, Commercial Director.mww.more rugbypictures. | |
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Don't kick this idea into touch how could your business maximise it's appeal with extra revenue?........................................ |
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It' a professional sport now, so it's not about drinking vast quantities of beer anymore.......................................................... |