"See you at the bar"
Celebrity endorsements have the incredible power to influence consumer behaviour and drive sales in the beverage industry. Whether it's a wine, soft drinks, or any other beverage, having a celebrity attached to a brand instantly creates buzz and generates interest among consumers.
Why Prime Drinks should not be primary in your life
We all need energy to get through our day, but is a sugary, heavily caffeinated energy drink really the best way to do it? Should there be more regulation about what goes into these drinks?
Reducing your alcoholic intake during National Alcohol Awareness Week
July 3rd – 9th 2023 is National Alcohol Awareness Week which is a great opportunity to reflect on our drinking habits and take steps to reduce our alcoholic consumption. While it is important to stay mindful of our health and safety, there are also a variety of methods we can use to make sure our drinking habits remain under control...
Non-Alcoholic Drinks: A Growing Business Opportunity?
As the demand for non-alcoholic drinks grows, so do the business opportunities in the industry. With more and more consumers seeking healthier and more diverse beverage options, non-alcoholic drinks are becoming increasingly popular...
The trends driving the rise of non-alcoholic drinks
As social and cultural trends have shifted in recent years, non-alcoholic drinks have seen a surge in popularity. Events such as "Dry January" and "Sober October", as well as the increasing acceptance of non-drinkers in social settings, have all contributed to the rise of non-alcoholic drinks. In this blog post, we'll explore how these social and cultural trends are driving the increased demand for non-alcoholic drinks...
Celebrate National Strawberry Day with Alfresco and ANON
It's National Strawberry Day and what better way to celebrate than with some delicious and refreshing alcohol-free drinks! Even though its February, we can still celebrate the summer to come, and strawberries make a great addition to any drink...
Delivering uniqueness where others can’t...
With over 20 years in the industry, Alfresco is ideally situated to bring your ideas to life. Being able to produce bespoke beverages enables clients to offer something different to the consumers and demonstrate their uniqueness..
There is much industry debate about the best form of packaging for your soft drinks.
In this article we try to highlight the pros and cons of the three main forms of packaging which are currently available – aluminium cans, glass bottles and plastic bottles.
Alfresco recently worked with a national restaurant group who wanted to launch a range of drinks to sit alongside their food offering. This was the first time that company had investigated creating their own range of drinks which also meant that they had no experience of developing or manufacturing. It was also imperative that they had a partner to work with who was experienced to help and guide them through the whole process.
English Garden launches and wins award within first month
Having recently enjoyed a weekend of wonderful sunshine and the clocks ‘springing forward’ marking the start of the British Summertime, what better time could there be to launch our latest non-alcoholic spirit, English Garden?
A non-alcoholic alternative to your favourite summertime drink, it’s a blend of natural flavours combining classic summer fruits, cucumber, mint, orange, apple and strawberry and has already been awarded a Bronze medal at the prestigious London Spirit Awards.
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The Benefits of Alcohol-Free Living
Alcohol-free living is simply the choice to abstain from consuming alcohol. It can be for personal, health or religious reasons, or it can simply be a lifestyle choice. There are many benefits to living alcohol-free, including better sleep, improved energy levels, reduced stress levels and weight loss. There are also many social benefits to being alcohol-free, such as being able to attend events and gatherings without feeling the pressure to drink and making new friends who also don't drink.
There are many reasons why people choose to live alcohol-free. Some people do it for personal reasons, such as wanting to improve their health or lose weight. Others do it for religious reasons, or because they don't want to become addicted to alcohol. And still, others do it because they simply don't like the taste or the effects of alcohol.
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NEW NON-ALCOHOLIC SPIRIT BRAND WINS CATERER AWARD FOLLOWING SUMMER 2021 LAUNCH
ANON spirits, launched in June 2021 by Alfresco Drinks, combine natural botanicals and flavourings to create delicious non-alcoholic libations.
Bittersweet Aperitif, the first in a new range of alcohol-free spirits, and a take on the Italian liqueur Aperol, is great for summer spritzing, mixing and negroni-making. Having launched just six months ago, MD of Alfresco Drinks, Julian Ebbutt couldn’t be happier with the feedback and recognition it has already received
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ANON Drinks guide to Non-Alcoholic Spirits: everything you need to know
The term ‘non-alcoholic spirit’ refers to both distilled botanicals which have been filtered to remove the alcohol, and macerated and extracted flavours and botanicals made without alcohol.
- In either case the ABV (alcohol by volume) content of a non-alcoholic spirit is below 0.5% .
- By comparison the minimum ABV of an alcoholic spirit is 15% and often rises well above 40%.
You should also bear in mind that many everyday foods also contain alcohol – you might be surprised by some of these :
- burger rolls – 1.28% ABV
- banana (very ripe with dark sections) – 0.4% ABV
- pear (ripe) – 0.04% ABV
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